Question: What is this?
Answer:
Essentially the plan starts with a networking site like Myspace or Facebook, except half of the money minus server costs from your page goes to the charity you choose, and the other half goes to you. There are a few other differences like you can customize your banners, have a different selection of chat rooms, message boards, education clubs, and eventually videos.
Question:
Why would people switch?
Answer:
To make money for doing what they do anyway, and to help what ever cause they really believe in.
Question:
Charities are often inefficient, and don't always spend the money on what they're supposed